Lead gen doesn’t need to fall on your shoulders.

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It all begins with a growth plateau. Maybe you hit $1M or $5M in sales and stalled out. Maybe your ad spend is rising but lead quality is dropping. Or maybe you are still managing the marketing yourself late at night. Whatever the symptom, fixing your acquisition engine makes all the difference.

Stop wasting money on junior “ad agency” guesswork. You need a scalable system. Competition is tough out there, but predictable revenue and leads is what separates the market leaders from the rest. As your Fractional CMO, I build the exact lead generation machines that drop your Customer Acquisition Cost and drive scale.


FRACTIONAL CMO CONSULTING

Stop Funding Junior Agency Guesswork.

01

The Marketing ROI Audit

  • Find the leaks in your current ad spend.

  • Stop wasting money on tyre kicker leads.

  • Get a clear plan to lower your Customer Acquisition Cost.

02

Build Your Pipeline

  • Build a predictable pipeline for high ticket leads.

  • Set up clear data tracking to prove exactly what works.

  • Install the framework used to drive 45,000+ leads per year across New Zealand.

03

Only pay for growth

  • Get executive marketing leadership without the full time salary.

  • Take daily marketing decisions off your plate.

  • Optimize your growth engine monthly for a high value scale or exit

LET’S CHAT

Ready to scale your business? Let’s drop your customer acquisition cost and install a predictable high ticket lead machine.

My Services

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Advertising to intent audiences

  • Run smart ads on Google, Bing, Meta, TikTok or Linkedin.

  • Grow bigger with video ads, audio ads and outdoor billboards.

  • Retargetting through digi, edm, sms to help push leads through the funnel.

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Build free lead channels

  • Advertising is only 25% of the story, there are 10 FREE marketing channels with high intent leads waiting for you now

  • Local area marketing and self generation tools

  • Referal programs that generate more leads

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Focus on quick wins first

  • Let’s focus on the pain causing areas first.

  • Put our time and effort into the lowest hanging fruit to get results today.

  • Create a quick marketing strategy plan taylored to your immediate business needs.

  • Grow and expand only where needed.

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  • Target quality and high intent audiences.

  • Increase your website conversion rate.

  • View your pipeline by status/age to show opportunities quick sales + stop the leaks.

  • Optimise for SEO and AI/AEO.

Build your lead funnel

Company’s I’ve Worked With:

Harrisons Flooring

  • +double digit% revenue growth

  • +double digit% lead gen growth

  • -11% cost per lead reduction

  • 0 to 1,077 Googe Reviews

Logo of Harrisons Carpet & Flooring with blue circular design and gray and blue text.
Blue badge with white text that reads 'Voted by New Zealanders Highly Recommended BRAND 2025 Reader's Digest Carpets' with white stars and a silver ribbon.

Harrisons Curtains & Blinds

  • +double digit% revenue growth

  • +double digit% lead gen growth

  • -28% cost per lead reduction

  • 0 to 1,925 Googe Reviews

  • Westpac Supreme Franchise of the Year Award 2025

Harrisons Curtains & Blinds logo featuring a stylized blue swirl and text.
Blue Reader's Digest badge for Curtain & Blind Installers, 2025, indicating the winner of a consumer choice award voted by New Zealanders.

Harrisons Solar

  • +triple digit% revenue growth

  • +triple digit% lead gen growth

  • -47% cost per lead reduction

  • 0 to 949 Googe Reviews

Harrison Solar logo with a stylized circular solar panel and green swoosh, with the words 'harrison' in gray and 'solar' in green.
Blue badge with white text that reads "Voted by New Zealanders Winner TRUSTED BRAND 2025 Reader's Digest Solar Panel Installers" surrounded by white stars

AGATHA Paris

  • Built 24 outlets across AU and NZ in 6 years

  • Top APAC sales growth at 106% growth

  • Winner: NZ Retail Award 2015 - 1st and 2nd best jewellery stores in Auckland

Logo of Agatha Paris featuring a stylized dog illustration and the text 'AGATHA PARIS'.

Heart Foundation

  • Winner: New Zealand Marketing Award 2013 (View)

  • Increased annual appeal donations by 35%

  • Increased website visits by 104% in 3 months post-redevelopment

Logo of the Heart Foundation featuring a red heart with a white torch and the words "Heart Foundation" in black.

🛡️ Trusted Advice

A woman and a man are standing together at an award ceremony, holding a glass trophy. The woman is wearing a black and peach dress with a black textured skirt, and the man is in a blue suit with a white shirt and tie. The background features a large blue banner that reads 'Reader's Digest' and a group of silver and blue balloons with 'Trusted Brand' logos.
  • Executives do not hide behind 12 month lock in contracts.

    • We operate on rolling 30 day agreements.

    • I prove my value to your bottom line every single month.

  • I do not report on likes, shares, or clicks.

    • We measure success by two numbers: Quailified Leads and Closed Sales.

    • If a campaign does not build your sales pipeline, we kill it.

  • Junior agencies love to hold your ad accounts hostage.

    • You own every piece of the system I build.

    • You own the CRM, the ad accounts, and the data.

    • If we part ways, your lead generation engine stays with you.

  • I build market leaders. I do not compete against myself.

    • I only partner with one business per industry, per region.

    • If we work together, I will never work with your direct competitors.

  • Most free consultations are just disguised sales pitches from junior account managers. I offer a FREE operational deep dive.

    What happens on the call:

    Direct Access: You speak directly with me. No sales reps. No juniors.

    Live Diagnosis: We will look at your current systems and find the exact leak in your acquisition engine.

    The Blueprint: You leave with a clear, actionable plan to incresae leads.

Get your FREE 1 hour strategy audit.

Let’s see where you can get some quick wins today.

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