Fractional CMO: Strategic Marketing Leadership for Growing Businesses.

Many NZ businesses have a "marketing person" who does social media and emails. Very few have a "Marketing Leader" who owns the P&L and the ROI. A Fractional CMO gives you the strategy you need at a fraction of the cost of a full-time executive.

How I Help Your Business Scale

  • Marketing Audit: I find where you are wasting money in your current spend.

  • 90 Day Roadmap: A clear, actionable plan to hit your revenue targets.

  • Agency Management: I hold your external agencies accountable for results.

  • Team Upskilling: I mentor your internal staff to execute at a higher level.

Get Started

Is a Fractional CMO Right for You?

  • Your revenue is between $2M and $20M.

  • Your marketing feels "random" rather than "strategic."

  • You are ready to scale.

Book your FREE 1 hour Strategy Audit


🚀 Actionable mini-marketing plan that you can implement to get more leads today.

👍 Tried and true marketing advice that works.

🛡️ Trusted advice from a Chartered Marketer that has won 15 Trusted Brand awards.

  • "We were bleeding cash on ads for months. Mitch looked at our data and spotted the exact leak in ten minutes. His years of running businesses mean he does not guess. He just fixed the system and got our phones ringing with real quotes."

    — Jude Madson , Life Health Noni

  • "Mitch did not need weeks to audit our marketing. His operational experience meant he saw the exact problem immediately. He stepped in, aligned our sales and marketing, and got our lead volume scaling again."

    — Michael, MD Just Coats

Get started today.

Book a consultation

FAQs

What exactly is a 'Fractional' CMO?

1

You get 100% of the expertise of a $250k+ Executive for a fraction of the cost. I work as a part-time member of your leadership team.

How is this different from a Marketing Agency?

2

Agencies "do" the work (ads/social). I manage the agencies, set the strategy, and own the profit goal.

I think outside the square and look at the whole of business problem, agencies will just focus on extracting your marketing budget for themselves and the creative vs leaving anything for the actual advertising.

How long is the typical engagement?

3

We start small, a FREE 1 hour stategy session to see how I you can find quick wins in your business. Then, we can look at a implementation plan or regular catch ups to help with the implementatoin.

Most clients start with a 90-day roadmap which fixes most problems. Long-term partnerships usually last 6–12 months to ensure the "Machine" is built.

Do you work with my existing team?

4

Yes. I upskill your internal staff and hold your external vendors accountable to KPIs.